Borderless Service
Market Entry & GTM
Turn a market decision into a concrete go-to-market plan, with a first 90 days you can actually execute.
Photo: Leandro Barreto, Unsplash License
What you get
- Entry model recommendation
- Positioning and ICP
- Pricing approach
- Localization requirements
- Sales/acquisition model
- Partnership priorities
- Launch plan with first experiments
- KPIs and a 30 / 60 / 90-day roadmap
Questions this answers
- What's the right entry model for this market?
- An entry model recommendation is a named deliverable — direct entity, distributor/partner, remote-digital, or a hybrid, chosen for your specific market and constraints.
- How should we position, and what's our ICP here?
- Positioning and ICP definition for the target market are core deliverables, translating the market research into a concrete commercial starting point.
- How should we price and localize?
- Pricing approach and localization requirements are delivered together, since pricing decisions in a new market usually depend on what has to be localized first.
- What sales model and channels make sense?
- A sales/acquisition model recommendation is included, covering how you'll actually reach and close customers in this market.
- What should the first 30 / 60 / 90 days look like?
- The engagement ends with a launch plan, KPIs and a concrete 30/60/90-day roadmap — built to be executed, not just read.
Where this has been done
HotelQuicklyCo-founder
Can a mobile-only booking model work before mobile bookings are the norm?
iflixExpansion / Operations
How do you launch in 22 emerging markets without hitting the same wall 22 times?
Open EnglishHead of Expansion / Director Commercial Development
How do you expand into new markets while integrating an acquisition at the same time?