Borderless Borderless Advisory
Growth across borders.
Borderless Advisory works on growth: getting more out of the markets you already operate in, fixing the ones where the model has stopped working, and getting you into the ones you do not know yet.
15+ years | 25+ markets | Asia, Europe & Africa | Operator, founder and advisor
Operator-judged. AI-accelerated.
- Regions covered
- 5 regions
- Companies
- 13 companies
- Published case studies
- 9 case studies
Built, scaled and advised across
Foodpanda Singapore
Early-stage category creation and zero-to-one growth in food delivery.
HotelQuickly
App-only last-minute hotel booking platform, built from 5 cities to 18 countries.
iflix
Streaming expansion from 3 to 22 markets via localization and telecom partnerships.
FreakOut
Regional B2B expansion across six Asian markets ahead of FreakOut's Japan IPO.
Heptagon Square
9 crowdfunding campaigns, ~US$3.6M raised, 100% success rate.
Open English
International expansion and commercial development, including M&A-related work.
Ferryhopper
Led commercial transformation to first profitability in ~7 years via partnerships and B2B distribution.
Clearly.help
Country management and internationalization, improving LTV, AOV, take rate and CSAT in Spain.
Flood Finance (Ghana)
Merchant ecosystem, mobile money and partnership strategy for the Ghana market specifically.
Deskimo
Supported GTM, expansion and partnership development for a flexible workspace marketplace.
Tazker.ai
Supported commercialization, positioning and growth strategy for an AI product.
Marketlyzer.ai
Explored predictive analytics for physical-location and market-expansion decisions.
BeInCrypto
Selected commercial and advisory support around international growth and partnerships.
Foodpanda Singapore
Early-stage category creation and zero-to-one growth in food delivery.
HotelQuickly
App-only last-minute hotel booking platform, built from 5 cities to 18 countries.
iflix
Streaming expansion from 3 to 22 markets via localization and telecom partnerships.
FreakOut
Regional B2B expansion across six Asian markets ahead of FreakOut's Japan IPO.
Heptagon Square
9 crowdfunding campaigns, ~US$3.6M raised, 100% success rate.
Open English
International expansion and commercial development, including M&A-related work.
Ferryhopper
Led commercial transformation to first profitability in ~7 years via partnerships and B2B distribution.
Clearly.help
Country management and internationalization, improving LTV, AOV, take rate and CSAT in Spain.
Flood Finance (Ghana)
Merchant ecosystem, mobile money and partnership strategy for the Ghana market specifically.
Deskimo
Supported GTM, expansion and partnership development for a flexible workspace marketplace.
Tazker.ai
Supported commercialization, positioning and growth strategy for an AI product.
Marketlyzer.ai
Explored predictive analytics for physical-location and market-expansion decisions.
BeInCrypto
Selected commercial and advisory support around international growth and partnerships.
Services
Borderless works on growth, and on getting into new markets.
Three kinds of problem, and they are rarely the same company's: a market that should be producing more, a market where the model has stopped working, or a market you are not in yet.
Geography
Every market here is one Marijn has actually worked.
Highlighted countries are markets Marijn has operated, scaled or advised in directly. The routes between them connect markets that share a real company footprint — not a decorative mesh.
Geography
Built across markets.
Every highlighted country on the map is a market Marijn has operated, scaled or advised in directly. Hover or tap one to see the specific projects and companies involved.
- Asia— 6 markets
- Europe— 4 markets
- Africa— 5 markets
- Oceania— 1 market
- Americas— 1 market
In their words
What the people who were there say.
Every other claim on this site is Marijn describing his own work. These aren't.
“Marijn brought a strong combination of international expansion experience, commercial strategy, and hands-on execution to Flood, helping us shape our market-entry approach for Ghana. … What stood out was his ability to quickly understand a new market, identify the right commercial levers and partners, and translate that into a clear path forward.”
“I worked with Marijn during Open English's global expansion, and he brought a sharp, practical perspective to entering new markets. … What made him stand out was his ability to thrive in uncharted territory while drawing smart, relevant lessons from his past work across Europe and Asia to make each new launch as smooth as possible.”
“Marijn and I worked side-by-side navigating the complexities of the Myanmar market as we launched iflix in the country. … Marijn is the ultimate networker. He was able to meet and establish relationships with key partners in the market, ranging from alternative payment providers and telcos to the local motion picture organization and film industry vets.”
How this works
AI does the scanning. Judgment does the deciding.
The tool below runs on the same split: real data pulled and cross-checked where it exists, an honest gap where it doesn't — and the call on what actually matters still comes from experience, not the model.
What AI accelerates
- — First-pass market scans — regulatory basics, logistics, competitive landscape
- — Structured data pulled and cross-checked across sources
- — Draft analysis, ready for review in hours, not weeks
What judgment decides
- — Which signals actually matter for this market, this company, this timing
- — What's missing from the data, and where that needs a phone call instead of a query
- — The call on whether to move, and how
Free tool
Get a first read on your target market.
Country, industry, how fast you need to move and what you have to spend — real regulatory and logistics data where it exists, an honest checklist where it doesn't.
Proof
From zero-to-one launches to global scale.
Every figure below traces to a specific role and company — see the full case studies for context.
01
5 continents
Continents operated across
02
3 → 22 markets
Market expansion
iflix
03
~1.2M → 25M users
User growth
iflix
04
2 acquisitions, 1 IPO
Company outcomes
05
9 campaigns, top 1%
Crowdfunding campaigns
Heptagon Square
Experience
Built, scaled and advised — not the same thing.
Foodpanda Singapore
Early-stage category creation and zero-to-one growth in food delivery.
Foodpanda Singapore
Early-stage category creation and zero-to-one growth in food delivery.
HotelQuickly
App-only last-minute hotel booking platform, built from 5 cities to 18 countries.
HotelQuickly
App-only last-minute hotel booking platform, built from 5 cities to 18 countries.
iflix
Streaming expansion from 3 to 22 markets via localization and telecom partnerships.
iflix
Streaming expansion from 3 to 22 markets via localization and telecom partnerships.
FreakOut
Regional B2B expansion across six Asian markets ahead of FreakOut's Japan IPO.
FreakOut
Regional B2B expansion across six Asian markets ahead of FreakOut's Japan IPO.
Heptagon Square
9 crowdfunding campaigns, ~US$3.6M raised, 100% success rate.
Heptagon Square
9 crowdfunding campaigns, ~US$3.6M raised, 100% success rate.
Flood Finance (Ghana)
Merchant ecosystem, mobile money and partnership strategy for the Ghana market specifically.
Flood Finance (Ghana)
Merchant ecosystem, mobile money and partnership strategy for the Ghana market specifically.
Deskimo
Supported GTM, expansion and partnership development for a flexible workspace marketplace.
Deskimo
Supported GTM, expansion and partnership development for a flexible workspace marketplace.
Tazker.ai
Supported commercialization, positioning and growth strategy for an AI product.
Tazker.ai
Supported commercialization, positioning and growth strategy for an AI product.
Marketlyzer.ai
Explored predictive analytics for physical-location and market-expansion decisions.
Marketlyzer.ai
Explored predictive analytics for physical-location and market-expansion decisions.
BeInCrypto
Selected commercial and advisory support around international growth and partnerships.
BeInCrypto
Selected commercial and advisory support around international growth and partnerships.
15+ years | 25+ markets | Asia, Europe & Africa | Operator, founder and advisor
15+ years building, launching, scaling and fixing businesses internationally across 25+ markets.
Photo: NASA Earth Observatory (Suomi NPP), public domain
Facing one of these three?
Tell me what you're trying to decide — I'll tell you honestly whether it's worth a deeper look, and whether I'm the right person for it.
Back to the start