Borderless Advisory

Work

Case studies in growth, transformation and expansion.

Every case study states the relationship plainly — built, scaled, or advised — and traces every figure back to a specific role.

Singapore central business district skyline
BuiltAsia

“How do you convince a market that a whole new category should exist at all?”

Foodpanda Singapore

Head of Marketing / early market operator

Market EntryGTMGrowth
Hong Kong skyline with IFC building from Victoria Harbour
BuiltAsiaOceania

“Can a mobile-only booking model work before mobile bookings are the norm?”

HotelQuickly

Co-founder

Market EntryGTMGrowth
Kuala Lumpur skyline at night
ScaledAsia

“How do you launch in 22 emerging markets without hitting the same wall 22 times?”

iflix

Expansion / Operations

Market EntryLocalizationPartnerships
Tokyo's Shiodome business district viewed from Tokyo Tower
ScaledAsia

“How do you scale one commercial playbook across six markets that don't behave the same way?”

FreakOut

Regional Expansion Lead

Market EntryGrowth
Rotterdam skyline
BuiltAsiaEurope

“How do you know customers actually want it before you spend on distribution?”

Heptagon Square

Founder

GTMMarket Entry
Madrid business district (Azca) skyline
ScaledEuropeAsiaAmericas

“How do you expand into new markets while integrating an acquisition at the same time?”

Open English

Head of Expansion / Director Commercial Development

Market EntryM&ACommercial Transformation
Athens skyline with the Acropolis
ScaledEurope

“Growth had stalled for years — was the answer another market, or something closer to home?”

Ferryhopper

Commercial Director

Commercial TransformationPartnershipsDistribution
Barcelona business district skyline
ScaledEurope

“Do you fix unit economics or customer experience first — or can you actually do both at once?”

Clearly.help

Head of Spain / Internationalization

LocalizationGrowthCommercial Transformation
Accra business district skyline
AdvisedAfrica

“Does a regional fintech thesis actually hold up once you get specific about one country?”

Flood Finance

Advisor, Ghana market

Market EntryPartnershipsDistribution

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