“How do you know customers actually want it before you spend on distribution?”

Heptagon Square

Founder · 9 campaigns

Founded a crowdfunding launch studio that ran 9 campaigns with a 100% success rate, raising roughly US$3.6M.

Context

Before spending on distribution and inventory, hardware and consumer-tech products need proof that real customers will pay for them. A crowdfunding launch is that proof made unavoidable: the campaign has to convert strangers into paying backers on Indiegogo or Kickstarter before a single unit is manufactured.

Action

Designed and ran crowdfunding campaigns for products including LocoMogo, Travis the Translator and Luft Qi.
Built positioning, storytelling and conversion strategy for each campaign as a demand-validation exercise, not just a fundraising event.
Established product-market fit before scaling spend — once a campaign proved it converted, paid acquisition through Facebook and Google could be pushed hard against a known return rather than a hoped-for one.
Ran PR agencies to place products with media outlets, and brought in partners alongside the paid and earned channels.
Ran each campaign end to end rather than consulting on it — prototypes, campaign creative, landing pages and campaign management.

Result

9 campaigns launched, 9 successful (100% success rate).
Roughly US$3.6M raised in aggregate.
Three of the nine are documented publicly: Travis the Translator raised US$650,606 on Indiegogo at 779% of its goal, LoCoMoGo €116,218 on Kickstarter from 621 backers, and Luft Qi US$215K–US$300K across several campaigns.

Lesson

Before investing heavily in distribution, prove that customers actually care.

The public record

LoCoMoGo Train — Kickstarter campaign film
Best Crowdfunding Projects by Jellop
The campaign film itself: a 90-second argument that a screenless toy train can teach a four-year-old code logic. €116,218 from 621 backers followed.

LUFT Cube — Indiegogo campaign film
LUFTQI
A filter-free air purifier is a hard sell precisely because it has no filter to show. The film leads on the problem, not the technology.

Travis Touch hands-on review
MrMobile [Michael Fisher]
Independent press, not campaign material — a reviewer with a large audience putting the device through real use. Earned coverage like this is what the PR half of a campaign is buying.

Three of the nine campaigns are documented publicly and are linked above; they sum to roughly US$1–1.4M of the US$3.6M aggregate, with the remaining six unnamed here. The arithmetic is meant to be visibly a subset, not a contradiction.

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