Borderless Advisory

Service

Partnerships

Identify, prioritize and stand up the partnerships that actually move distribution.

Two businesspeople shaking hands

Photo: Cytonn Photography, Unsplash License

What you get

  • Ecosystem mapping
  • Target partner list and prioritization
  • Partnership thesis
  • Outreach preparation
  • Commercial structuring support
  • Negotiation and launch support
  • Partner performance tracking approach

Questions this answers

Who are the right partners for this market?
Ecosystem mapping and a prioritized target partner list are core deliverables — a specific, ranked list rather than a general landscape overview.
What's our partnership thesis?
A partnership thesis is developed explicitly, defining why particular partners make sense and what the commercial logic is before any outreach starts.
How should we prioritize and approach target partners?
Outreach preparation is included alongside the prioritized partner list, so the thesis translates directly into how you approach each target.
How should the commercial structure work?
Commercial structuring support and negotiation/launch support are both part of the engagement — the deal mechanics, not just who to talk to.

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